East Block – 145 | Level 1
Luca Faloni grew up in Italy surrounded by a strong culture of artisanal craftsmanship and
quality of fabrics. It was only when he moved abroad, that he realised the quality and style he
took for granted was something rare and less accessible elsewhere. He also noticed that many
Italian brands were abandoning the local artisans.
The idea was born to fuse the exceptional Italian craftsmanship and style, with modern
distribution channels, to make great products easily available worldwide and provide stronger
value to the customer.
We travelled across all regions of Italy to select the most experienced artisans, who have refined
their craft over generations, and to source materials from the most prestigious Italian producers.
We gradually extended to categories where we thought we could provide more value and better
designs to our customers. We are here to serve clients with a worldly lifestyle, who value quality
and timeless designs, and to make it easier for them to find great products for all their needs
